23 September 2010 |
Stockholm-based independent telephony gaming marketing company Connect Now has announced the appointment of Edward Ihre to its board as a Non-Executive Director.
Connect Now is a firm using its unique telephony marketing skills to assist gaming companies with reactivation, validation, migration and conversion of existing customer base, providing the service in English, Swedish, Finnish, Norwegian, Danish, Polish, Greek, Spanish, Italian, Russian, French and German.
Clients include several of the leading brands in the gaming industry among them Betsson and Everest Poker.
Mr Ihre has hold positions such as Managing Director of Ladbrokes Poker and Parbet as well Global Affiliate Director of PokerStars and Ongame/bwin. Mr Ihre is now an independent consultant through his own company, Ihre Consulting AB, primarily offering affiliate marketing expertise, act as broker/agent as well gaming product management services.
“The board and I are very pleased that Edward will be joining Connect Now’s board as a Non-Executive Director,” said Lars-Inge Berg, Chairman for Connect Now.
“With the substantial breadth and depth of his relevant experience but also extensive network of contacts and first-hand experience as senior manager of several of the largest gaming operators in the World, he will be a welcome and strong contributor to the board.”
About Connect Now Sweden AB
Connect Now is Europe’s leading telephone marketing company for the gaming industry. The company has been based in Stockholm, Sweden since the beginning in 2007 and has continuously worked with an impressive list of customers that includes some of the biggest brands within the gaming industry. The founders and management collectively have more than 30 years of experience in telephone marketing and the gaming industry specifically which ensures that Connect Now can meet the highest standards within its field.
As a complete vendor the company provides everything that is needed for a successful telephone campaign. This includes: planning, staffing, coaching, execution and follow up. Connect Now provides its services on all European markets and its respective languages.
Main fields of expertise:
– Reactivation of previously active players
– Conversion of non depositing players
– Validation of players in conjunction with regulated markets
– Informational calls in conjunction with network migration
– Welcome calls to newly acquired players